My Approach

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett

I write effective copy/content for eCommerce websites. I write content you love, your customers trust, and search engine bots adore.

“Why waste a sentence saying nothing?” Seth Godin

My Story...

Things changed on 1st February 2018. I happily resigned from my 9 -5 to pursue a full-time career as an eCommerce SEO Copywriter (dream come true).

Here's how it all begun...

In November 2017, I applied for a scholarship at eCommerce University. To my delight, I got accepted and was granted access to their eCommerce Copywriter course along with eCommerce Virtual Assistant course.

I completed my courses and now I'm a certified eCommerce Copywriter and eCommerce Virtual Assistant.

But things didn't stop there...

Katrina McKinnon, Founder, eCommerce University (who by the way is an eCommerce guru with over 20 years experience in the eCommerce industry) took me in as one of her Copywriters. And to date, I still work with her.

Katrina has mentored me to the Expert eCommerce SEO Copywriter that I am today. But learning is an endless curve, right? So, every day I keep learning.

You see, I have always loved writing, a writing love that dates back to my school days. But, after high school, I pursued a Bachelors degree in Information Technology. I then went on to work in the corporate world for over 10 years.

Now, I help eCommerce store owners by writing copy that sells or entices and content that educates their audience.

Meet Me

My name is Elizabeth (Liz). I'm the Founder and CEO,

Let’s face it, writing good copy is both an art and a science. When done correctly your audience will want to take action after reading your content.

“The only way to win at content marketing is for the reader to say, ‘This was written specially for you’.” Jamie Turner

I'm an experienced eCommerce SEO Copywriter. I write with power, passion, and pizzaz.

Elizabeth Mirere, CEO and Founder,

Elizabeth Moraa Mirera

Founder & CEO

7 Quick Random Facts About Me

  • I believe in God. I'm a Christian. Jesus Christ is my personal savior
  • I'm a wife and a mother of one son
  • My favorite color is white
  • I fear heights. Can zip lining can put my phobia in check?
  • I think I'm a perfectionist. Ha ha ha. Good thing or bad thing?
  • My favorite fruit is a juicy fleshy pineapple
  • My favorite sport is swimming be continued...

Next Steps...

Ready to get effective content? Content you love, your customers trust, and search engine bots adore?