Want to hire a good copywriter? And get your eCommerce website filled with spellbinding content that your audience love and trust? Content that search engine web crawlers adore and rank higher on SERPs?
And while at it, increase your brand awareness and ultimately persuade your target audience to take a particular action?
Listen: That is a very good idea.
But hang on a minute…
Only if you know to hire a good copywriter to craft killer copy for your website.
Keep reading and I'll show you how to find and hire a good copywriter for all your written content needs
Ready? Let’s get started!
Copywriter vs Content Writer: What’s the Difference?
Before we go any further, it is important for you to understand the difference between a copywriter and a content writer.
Let’s clear that confusion once and for all.
Is in the business of persuasion
Aims to use words and language to convince readers to take action; buy a product, download a report, engage with the company, etc
Writes content that informs, educates, and entertains readers.
Often is familiar with online marketing tactics
Can create content for many channels including websites, blogs, social, and email
So who do you call for what? The infographic below explains.
What is Copywriting in Digital Marketing?
Copywriting is content created with the intention of getting a reader to take a specific action.
Once you hire a good copywriter she will be able to write promotional materials meant to make your readers take some action.
Here are actions you may want your readers to take:
- Engage with your product, service or company
- Get in touch with you for more information
- Like, share, or comment on your blog post
- Make a purchase
- Sign up to your content
- Subscribe to your email list
Check out some of the best call-to-action phrases to incorporate in your copy:
- Add to Cart
- Buy Today
- Call Now
- Click Here
- Contact Now
- Donate Today
- Enroll Now
- Find Out More
- Get a Free Quote Today
- Immediate Download
- Join Now
- Learn More
- Register Now
- Reserve Now
- See it in Action
- Sign-up Here
- Start Now
- Take the Tour
- Talk to an Expert
- Watch Our Tutorial
Situations That Demand You Hire a Copywriter
"The inability to delegate is one of the biggest problems I see with managers at all levels". Eli Broad
1. You Are Not Any Good at Copywriting
“Easy reading is damn hard writing. But if it's right, it's easy. It's the other way round, too. If it's slovenly written, then it's hard to read. It doesn't give the reader what the careful writer can give the reader”. Maya Angelou
It is not enough to thrown words into a sentence. There’s more to copywriting than meets the eye.
Writing good copy is a skill. Therefore, if you are not good at copywriting, you need to hire a good copywriter.
2. You Don’t Have Any More Time
- Are your weekends slipping right through your fingers?
- Does your family feel like they don’t see enough of you?
- Are your friends complaining that you are always working?
- Do you sleep late and wake up early to catch up with work?
- Do you secretly wish you had more than 24 hours in your day?
Could be you are overwhelmed by work. How about you outsource the following tasks?
- Tasks you shouldn’t be doing
- Tasks you procrastinate doing
- Tasks you dread starting
- Tasks you hate doing
With mundane and time-consuming tasks out of your way, you can concentrate better on growing your business. And it is the surest way to reclaim your weekends so you can relax and bond with your dearest ones.
3. You Need Specific Expertise
Let’s say you have a Mercedes car that has broken down. And you needed a mechanic to fix it.
Would you rather go to a generalist mechanic? Or an expert mechanic who has experience repairing Mercedes cars?
You guess is as good as mine - you’d go to the expert.
For tasks you can’t do yourself because you don’t have the experience or knowledge) engage a subject matter expert.
4. The Stakes Are High
Launching a big marketing campaign? You wouldn’t want a clunky, error-filled copy, right?
Your copy must make a great impression. Therefore, bring in some help from a professional copywriter.
Some sort of language specialist who’ll obsess about tone, subtle shades of meaning, copy structure, and the finer points of grammar and usage.
Tasks a Copywriter Can Do for You
You decide to go to the market to shop for fruits. Once at the market, you find all types of fruits on display. But, you have no idea of which fruits to pick.
You’d be spoilt for choice, right? And perhaps end up overspending on fruits that you really didn't need.
But, what if you went to the market knowing you want seven red crunchy apples, three pineapples, and one large watermelon?
You’d shop for your fruits in a heartbeat, right?
Well, the same concept applies when you want to hire a copywriter.
There are many types of copywriters out here. So which copywriter are you looking for?
- Agency Copywriter?
- Corporate Copywriter?
- Freelance Copywriter?
You can also pick your copywriter by style, as shown below:
|Copywriter By Style||Copy Type||Business Value|
|eCommerce Copywriter||Blog contents|
“Why Buy From Us”
|Promotes your eCommerce store and products to increase sells and brand awareness.
|SEO Copywriter||Blog posts|
Web page copy
|Ensures your site ranks highly in relevant searches|
|Creative Copywriter||Campaign concepts headlines|
|Creates the ideas and phrases that get your brand noticed and remembered|
|Marketing Copywriter||Email campaigns|
|Develops a strong emotional bond between your brand and your target audience|
|Explainer Copywriter||White papers|
Product/demo video scripts
|Helps prospects to build an internal business case for investment|
|Brand Journalist||Blog posts|
|Turns your website into a high-profile, must-visit, share-worthy media property|
Technical instructions of any sort
Other helpful technical content
|Keeps your users happy (and safe), and reduces expensive calls to your help desk|
|Digital Copywriter||On-page navigation copy|
Social media copy
|Writes the copy that gets people to try, buy, or sign up for what you’re offering
While at it, take a look at this content marketing matrix for a better strategy.
Where to Find a Good Copywriter for Hire?
You have several options to consider when hiring a copywriter.
The table below highlights these options.*
|Find a cheap copywriter from a cheap freelancer platform||Need your work done fast. You don’t care much about the quality||Low quality|
|$5.50 - $200|
|Find someone just starting out and train him/her||Get someone cheap in the long run. Will take you some time to train them. May still be terrible after training||Good|
|$10 - $25 per hour|
|Find a freelancer through a high-quality freelancer platform||Specify what you want, and have multiple people bid on your project. Select a freelancer of your choice||Pretty good|
|$25- $125 per hour|
|Find someone who writes the way you like and hire him||An experienced person with business already going||Good|
|$350 – $1,000/hour
$5,000 - $25,000 per project
|Up-skill your existing marketing team||Want to develop your marketing teams skills||Good||Varies|
|Partner with a copywriting agency||Need elaborate agency services||Expensive||Varies|
How to Pay Your Copywriter
Copywriters who charge more are by far better than cheaper less experienced writers.
Therefore, there are several factors you need to think through as you plan to hire your copywriter.
Let’s take a closer look:
Decide on Your Ideal Copywriter’s Skill Level
- Beginner — 0-3 years experience?
- Intermediate — 3-7 years experience?
- Professional — 7-15 years experience?
- Expert — 15+ years of experience?
Decide on the Payment Model
The best payment model is the one that works best for you and your copywriter. Be sure to discuss and come to an agreement.
Here are the options:
- Hourly rate: Charged by the hour of work done.
- Daily rate: Covers all work completed within a working day
- Word count: Charges per word
- Flat fee rate: pay for the work delivered
- Retainer/ project fee: Commit your copywriter to recurring work at X dollars for X deliverables or hours per month
- Productized consulting: fixed-price, fixed-deliverable engagement. For example, Lead Generation Starter Package: includes a sales letter, a white paper, and a five-part email campaign.
- Tiered: You choose from Basic, Standard, and Premium services.
Useful Tools to Help You Work Seamlessly With Your Copywriter
G-suite provides you with excellent collaboration and productivity apps including:
- Google Forms
Watch this video and learn how G-suite can benefit your business
Hubstaff is a time tracking software.
If you have agreed with your copywriter to go the hourly rate route, you’ll find Hubstaff indispensable.
Basecamp is a project management and team communication software. If you need to pool everyone together, keep tabs with your projects and see what everyone is up to, check out Basecamp.
3. Password Management Tools
No need to cram several passwords. Or worse still repeat the same passwords over and over again and risk compromising your online security.
Using password management tools, you securely share essential passwords with your TRUSTED copywriter.
For example when you need things fixed on the back end; alt text, uploading an article, or managing user comments.
Without further ado, here are five password management tools worth checking out.
- LastPass: Password manager, vault, and digital wallet app
- Dashlane: Never forget another password
- KeePass: Open source password manager unlocked by one master password
- 1Password: A password manager, digital vault, form filler and secure digital wallet for families, businesses, and teams
- Keeper: Protects businesses and personal passwords on secure vault
- Passpack: Manage and organize your passwords securely with a string client side encryption
Time to Hire Your Copywriter
Now you are ready to hire a good copywriter.
Hire a good copywriter to take care of your written content needs.
And in no time, your website will shine with content you love, your customers' trust, and search engine bots adore.